Project innovativeness

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Increased popularity of healthy-living style among the public suggesting visits to different nature reserves and nature tracks emphasizes this aspect of tourism. However, there are not so many fully functional examples of the use of plants as a tourist attraction which is of particular importance regarding the selected region of Programme area. Results of the project will place the selected region and strengthen its position on the map of eco- and ethno-tourist attractions. On the other hand, planned workshops will successfully provide members of the local community with necessary skills and competences to exploit the ever increasing market demands on pharmaceutical and cosmetic preparations of natural origin produced by green technology principles. These products will present a national, cultural and geographical brand, consequently leading toward recognition among the general population. The quality and nature of the products will provide marketing in of itself.